PROFESSIONAL PROFILE
Union Square Partnership
Vice President of Economic Development
Developed business strategy promoting new commercial developments around the most visited Park, Transit Hub and Farmer’s Market in New York City.
- Crafted marketing plans for 147 retail tenants in supporting sales conversions, online to offline, business promotions and influencer campaigns with a typical sales increase of 20 – 38 % achieved.
- Coordinated Park operations and use of shared space in conjunction with Union Square Farmers Market.
- Delivered project reports to Board, New York agencies, elected officials and civic stakeholders increasing engagement by 78%.
American Dream Meadowlands
Vice President of Communications
Oversaw consumer PR and tenant integration supporting critical issues across leasing, mass transit, grand openings and Social Media.
- Directed marketing, leasing and design planning for forty thousand square foot Vice Munchies Food Hall.
- Led PR efforts and partnership protocols to integrate Saks, Hermes, DreamWorks and Nickelodeon.
- Produced digital campaign content, wrote media and brand points for executive appearances to maximize positive acclaim.
The Howard Hughes Corporation
Head Of Marketing Communications
An executive leader during the redevelopment process of iconic New York mixed-use assets. Rigorously sought critical approvals from City Planning Commission, NYC Council and Landmarks Preservation Commission by managing multi-channel lines of communication among myriad stakeholders.
•Critical thinker driving strategy behind public/ private partnerships, planning and managing public open spaces, deal structure and programs designed to deliver consumer engagement.
•Managed all consumer and commercial facing programs at South Street Seaport; New York City’s 400,000SF landmark retail, culinary and entertainment district.
•Branded expansive business development programs that include the opening of Culture District, arts programs and philanthropic sponsorship functions for the company.
•Managed and trained multifaceted group of employees, agencies and subcontractors spanning business development, branded design and industry outreach.LET'S CHAT
