• Lincoln Palsgrove

    Public Affairs, Brand Communications & Marketing Executive

  • Biography

    Lincoln Palsgrove has over 20 years of professional experience in marketing and public relations at Fortune 500 companies including leadership in the non-profit sector advancing philanthropic and urban planning initiatives. During his career, Mr. Palsgrove has led marketing, sales, and leasing for over 100 million square feet of real estate. His previous 10 years were spent at the Dallas based Howard Hughes Corporation and New York based Brookfield Properties where he developed internal teams and consumer brand campaigns for large-scale mixed-use properties across the United States.


    His work at Howard Hughes resulted in 3 awards for marketing excellence granted by the International Council of Shopping Centers. Prior, Mr. Palsgrove spent many years at the Alliance for Downtown New York instituting federal infrastructure improvements in the wake of September 11th, 2001, within lower Manhattan, the second largest central business district in the country.


    Mr. Palsgrove graduated from New York University with a Bachelor of Science Degree in Communications including Dean’s Honors. Mr. Palsgrove recently joined APRE Consulting, a company specializing in corporate communications, investor relations and strategic marketing consulting services. Since then, the firm has provided services to a select group of private and publicly listed companies.



    Company Profile

    APRE Consulting

    Principal, Marketing and Communications

    PR & Marketing lead for national affordable housing developer, including financial oversight and management of commercial operations and educational programs at 42 locations.

    • Developed PR and go-to-market strategy for rezoning applications, audience engagement and digital channel strategy.
    • Launched CRM and integrated marketing campaign, tracked KPI’s, PR, and digital channels driving consistent branding across national housing portfolio of repurposed former hospitals and hotels.
    Company Profile

    Brookfield Properties

    Director of Marketing and Communications

    Created and directed B2C + B2B marketing sales for lease-up and grand opening plans for 3 NYC assets including Manhattan West a 6 million SF multi-family and commercial campus at Hudson Yards, NY.


    • Aligned marketing tactics with corporate social responsibility to produce digital channel strategy and branding guidelines for 17 million square feet in the development pipeline simultaneously.
    • Generated traffic-driving events among a broad range of investment stakeholders, community and national brokers increasing awareness by 120%.
    Company Profile

    American Dream Meadowlands

    Vice President of Communications

    Oversaw consumer PR and tenant integration supporting critical issues across leasing, mass transit, grand openings and Social Media.

    • Directed marketing, leasing and design planning for forty thousand square foot Vice Munchies Food Hall.
    • Led PR efforts and partnership protocols to integrate Saks, Hermes, DreamWorks and Nickelodeon.
    • Produced digital campaign content, wrote media and brand points for executive appearances to maximize positive acclaim.
    Company Profile

    The Howard Hughes Corporation

    Head Of Marketing Communications

    An executive leader during the redevelopment process of iconic New York mixed-use assets. Rigorously sought critical approvals from City Planning Commission, NYC Council and Landmarks Preservation Commission by managing multi-channel lines of communication among myriad stakeholders.
    •Critical thinker driving strategy behind public/ private partnerships, planning and managing public open spaces, deal structure and programs designed to deliver consumer engagement.

    •Managed all consumer and commercial facing programs at South Street Seaport; New York City’s 400,000SF landmark retail, culinary and entertainment district.

    •Branded expansive business development programs that include the opening of Culture District, arts programs and philanthropic sponsorship functions for the company.

    •Managed and trained multifaceted group of employees, agencies and subcontractors spanning business development, branded design and industry outreach.


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