PROFESSIONAL PROFILE
Spring11 Consulting
Director, Marketing and Communications
PR & Marketing lead for national affordable housing developer, including financial oversight and management of commercial operations and educational programs at 42 locations.
- Developed PR and go-to-market strategy for rezoning applications, audience engagement and digital channel strategy.
- Launched CRM and integrated marketing campaign, tracked KPI’s, PR, and digital channels driving consistent branding across national housing portfolio of repurposed former hospitals and hotels.
Brookfield Properties
Director of Marketing and Communications
Created and directed B2C + B2B marketing sales for lease-up and grand opening plans for 3 NYC assets including Manhattan West a 6 million SF multi-family and commercial campus at Hudson Yards, NY.
- Aligned marketing tactics with corporate social responsibility to produce digital channel strategy and branding guidelines for 17 million square feet in the development pipeline simultaneously.
- Generated traffic-driving events among a broad range of investment stakeholders, community and national brokers increasing awareness by 120%.
American Dream Meadowlands
Vice President of Communications
Oversaw consumer PR and tenant integration supporting critical issues across leasing, mass transit, grand openings and Social Media.
- Directed marketing, leasing and design planning for forty thousand square foot Vice Munchies Food Hall.
- Led PR efforts and partnership protocols to integrate Saks, Hermes, DreamWorks and Nickelodeon.
- Produced digital campaign content, wrote media and brand points for executive appearances to maximize positive acclaim.
The Howard Hughes Corporation
Head Of Marketing Communications
An executive leader during the redevelopment process of iconic New York mixed-use assets. Rigorously sought critical approvals from City Planning Commission, NYC Council and Landmarks Preservation Commission by managing multi-channel lines of communication among myriad stakeholders.
•Critical thinker driving strategy behind public/ private partnerships, planning and managing public open spaces, deal structure and programs designed to deliver consumer engagement.
•Managed all consumer and commercial facing programs at South Street Seaport; New York City’s 400,000SF landmark retail, culinary and entertainment district.
•Branded expansive business development programs that include the opening of Culture District, arts programs and philanthropic sponsorship functions for the company.
•Managed and trained multifaceted group of employees, agencies and subcontractors spanning business development, branded design and industry outreach.LET'S CHAT
