• J. Lincoln Palsgrove IV

    Economic Development, Brand Communications & Marketing Executive

  • Allow me to introduce myself...


    Award winning marketing executive with 16+ years of experience in contributing to extensive development planning, business administration, and digital strategy to reposition high-profile projects and initiatives. Exceptional leader and project manager skilled at developing and implementing innovative marketing and public relations strategies to drive profitable growth, generate new market share, and exceed business objectives.


    Consummate problem solver and business analyst adept at utilizing advanced budget administration and urban planning expertise to effectively capitalize on complex development opportunities. Proficient communicator, motivator, and public speaker with a proven ability to build and foster top-performing teams, establish and maintain productive professional relationships, and spearhead long-term company success via a passionate commitment to achieving business goals. Across the full spectrum of integrated marketing I have dedicated my deep branding knowledge to amazing projects and know which levers to pull in order to create impactful and moving campaigns.


  • Life is an infinite adventure, own it.



    The Howard Hughes Corporation

    Head Of Marketing Communications 

    Apr 2011 – Present

    Executive leader during redevelopment process of iconic New York mixed use assets. Rigorously sought critical approvals from City Planning Commission, NYC Council and Landmarks Preservation Commission by managing multi channel lines of communication among myriad stakeholders.

    •Critical thinker driving strategy behind public/ private partnerships, planning and managing public open spaces, deal structure and programs designed to deliver consumer engagement.

    •Managed all consumer and commercial facing programs at South Street Seaport; New York City’s 400,000SF landmark retail, culinary and entertainment district.

    •Branded expansive business development programs that include the opening of Culture District, arts programs and philanthropic sponsorship functions for the company.

    •Managed and trained multifaceted group of employees, agencies and subcontractors spanning business development, branded design and industry outreach.



    Greater New York City Area